Brand Awareness

Brand Concept

At Hallmark Nameplate, we are a business that helps businesses. Whether it be electronic manufactured items or graphic overlay, our products are manufactured for very specific purposes for customers who know what they want and need. Our unique and quality services are what brings business to us and what keeps it coming back. We know what our brand is and why it appeals to customers. As a result, we have been able to have experiences with a very wide variety of customers and witnessed how our products actually improve the branding of their business as well.

Our graphic imaging services give businesses the opportunity to build brand awareness and expand their client base through effective marketing. Visual branding is important because it is often how people recognize a product. Most American’s would be able to recognize the Coca-Cola logo without even reading what it says. Images are powerful and associating an image with a product is one of the best ways to know that branding is working.

Products such as the basic nameplate, labels, and overlays offer customers the opportunity to display their brand proudly and expand their business. People are attracted to visually pleasing items more than dull, bland looking ones and well designed graphics are the solution. We have in house engineers at Hallmark Nameplate who are ready to work with customers to achieve the graphic image that they are looking for. If customers have very little idea of what they want or if they have tons of detailed ideas, our engineers are able to help aid in design.

When it comes to items that customers will use to judge a business, looks matter. Things like flyers, box labels, and paper inserts are extremely important visuals that can generate customer interest, potential business, and provide material to help spread the word. Nameplates and overlays are not exactly marketing materials. However, displaying attractive visuals even on heavy duty machinery is important when it comes to staying true to the brand of the company. Consistent use of color, font, and imaging gives off the impression of being well put together, organized, and professional.

There is more that goes into our products than just aesthetically pleasing looks. We consider every variable beyond the way a product looks so that it fits the customer’s needs and functions the way it should. We consider whether it will be indoors or outdoors, the type of finish that is desired (gloss, velvet, matte), if it needs barcodes, and any display windows it may need for LED or LCD. If the product is a nameplate, the type of surface that it will be mounted to is definitely a big factor in the production. And we can make those nameplates in large or small quantities. Our facility gives us the ability to offer both screen and digital printing on materials from 3-.030 inches.

At Hallmark Nameplate, we want to do what we can to assist your business with the visual of your company’s brand and incorporating that branding throughout the various products we are able to create for you. Effective branding should be at the top of every company’s concern and we are certain that we have some great tools to assist you with it. Help customers recognize your brand and your company just by seeing some visually pleasing graphics, it will prove how important branding is and how it can generate even more business for you.

Click here to learn more about our nameplates and engineering support. As always, at Hallmark Nameplate we will work hard to deliver quality products that do the right job for your business, the first time. Request a fast, free quote for your project or give us a call to learn more about our products and how they can help your company’s branding.

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