Are you looking for a way to enhance your branding, but don’t know where to start? Luckily for you, product name plates, overlays, and labels are a great way to quickly build your branding without having to invest too much money.
So how do nameplates, graphic overlays, and labels improve branding? In this article, dive into 5 smart ways product name plates will take your brand to the top.
Before jumping right in, let’s define branding first.
What is Branding?
Your company’s branding is what your consumers think of when they see your business. It essentially creates an experience or message that the consumers can associate with your business’s offerings.
The goal of branding is to create a positive psychological effect on consumers. You want your visual to evoke an emotion when seen. Therefore, proper branding is essential to the success of your business because it gives you an identity and differentiates you from your competitors in the market.
So, what can you do to really make your brand pop? Through customized nameplates, of course!
5 Key Ways Product Name Plates, Overlays, and Labels Can Help Your Branding
Now that you understand what branding is, it’s time to learn how a nameplate, overlay, and label can help boost your branding.
Simply put, a nameplate is a type of visual sign that is attached to your products and serves to properly identify them. Here are 5 key ways nameplates can leave a positive imprint on your customers’ minds.
1. Make a Good First Impression
First impressions matter. In fact, the way your business displays itself says a lot about who you are as a company.
Your nameplate will probably be one of the first things your customers will see, so it’s important to send a good message. You want it to be memorable so that your message and business stick with them and help with brand recall.
From the second they walk into your office or see your product, they should be able to immediately recognize your brand. Not only should they be able to recognize your business but it should elicit a positive reaction. A well-made nameplate will help you achieve this goal.
2. Increase Brand Awareness
Brand awareness defines how much your consumers are familiar with your branding of goods and services.
Your logo and branding found throughout your offices and products can help your customers identify your business. With that being said, your nameplate helps to visually identify your message and what your company values.
When consumers have high brand awareness, they are more likely to buy from you because your business is at the top of their minds.
3. Enhance Product Identification
Visual branding is important because it helps people recognize a product belongs to your business.
Nameplates and overlays contain identification numbers and tracking codes, which help assure your customers that your products follow regulations. Furthermore, your nameplates help customers get the proper information to safely use your products.
Without this information, your customers and brand can be at risk. It is important that you are meeting your customer’s needs in order to help your brand’s reputation.
Whether your products are on the shelf or in the field, making it easier for consumers to identify your products vs your competition can boost your brand awareness and make you stand out in the market.
4. Build Relationships With Customers
When your products have consistent, clear visuals that show your attention to detail, it proves you are a credible and trustworthy business. For example, a logo plate can establish professionalism, uniformity, and stability. These are all things consumers look for when they make purchasing decisions.
By increasing consumers’ familiarity with your brand through nameplates and overlays, you can make your business stand out in the market and increase loyalty. The more a consumer is familiar with your brand the more likely they will believe that your business is a competitive player in the market.
The better your relationship is with your customers the more likely they are to make repeat purchases and recommend you to friends and family.
5. Elevate Your Brand
Here’s a fact: you can increase your consumers’ perceived value of your brand through well-made, customized nameplates. Here’s how.
The more familiar a consumer is with your brand, the more likely they are to pay more for your service or product. By selecting the right materials and design for your nameplate, you can make a big impact on brand equity.
For instance, if you select premium print and materials for your nameplates, you can elevate your branding and show that your business centers around quality.
In the end, positive brand equity can allow you to successfully raise your prices, have higher stock prices, and help you to expand your business.
Promotional Plates, Overlays, and Tags
Promotional products that clearly display your brand will help your customers recognize your business and make you stand out in the market.
Simple products with promotional plates or tags like flyers, box labels, and paper inserts, are all extremely important visuals. They generate customer interest and provide material to help spread the word about your company.
Additionally, when you create plates that you can give as corporate gifts to those in your company or that you partner with, it shows appreciation and also brings attention to your brand. You can even add custom tags to promotional products to give out at trade shows or conferences.
What to Consider When Creating Your Product Name Plates, Overlays, or Labels
When designing your nameplate, graphic overlay, or label, there are a few things you need to consider:
- Color – Different colors play various physiological effects on consumers. When determining your branding colors, you want them to be consistent with the message you are trying to convey.
- Font – You want your font to be clear and easy to read. For example, while a cursive font is attractive, it may be hard for your consumers to read. Therefore it won’t be very helpful.
- Imagery – A picture is worth 1,000 words, so you want any imagery you use to express what is important to your brand.
- Logo – Your logo is used throughout all of your branding, so you want it to be simple and easily replicable – but also something that stands out!
- Material – The material you use can say a lot about the value of your brand. You want something durable that can withstand the elements in its environment.
- Additional features – When contemplating additional features to add, consider LED or LCD backlighting for an extra pop.
At the end of the day, consistent use of color, font, and imaging give off the impression of an organized, well put together, and professional presence.
Boost Your Branding With Hallmark Nameplate
Effective branding should always be at the forefront of your company. At Hallmark Nameplate, we can give your business the visuals you need to help your company and products stand out from the competition. Let us assist you with all your branding needs.