Your Brand, Your Colors

Abstract cube design, geometric polygon pattern, vector background

The technological advancements that Hallmark Nameplate has achieved in the world of color is one of our greatest achievements. We use a computerized color matching process when printing our graphics and nameplates, and precision is key. Regardless of what we are creating, we want our clients to end up with the exact results they are expecting. When it comes to your business’s brand, we know how critical it is to be precise and accurate with the colors, and we deliver quality products with exact same color result every time.

Your brand is your visual signature, and we realize that at Hallmark Nameplate. We take that very serious when we print your graphics, so that your exact brand is displayed consistently on all Hallmark Nameplate products. We have the ability to precisely match any color, recreate it, and print it on the wide variety of materials that we have available. No matter what kind of product you are in need of, if it involves your company’s brand, the colors need to match in order to convey the message that you intended.

We use state of the art tools and technology to help us reach the exact color desired by our client. Our system is called color matching and we use a tool called a spectaphotometer to gauge and recreate the colors we are working with. Color matching is a method of achieving colors for a print job used for commercial printing. It is a heavily researched methodology because it not only has to do with what a color looks like, but the psychology behind the color. When it comes to marketing, color is one of the most prominent subjects in the game. This is why it is so crucial when it comes to your business’s brand.

The colors any business uses for their brand defines them and communicates the idea of what the company represents. The power of images is strong and a single image can deliver a great deal of information in just a split second. Because of the way our brains are programmed to respond to color, like stopping at a red light and going through green lights when driving, the color you use for your brand can send powerful messages.

The biggest factor in delivering a strong message with your brand is consistency. Staying consistent, meaning using the same fonts, colors, and styles, communicates a sense of professionalism, stability, and efficiency. According to numerous studies, color is the most visual component that people remember the most about a brand. That makes the color matching and printing process that Hallmark Nameplate provides our customers with the most vital element of their brand being printed on products.

The first step in color matching is using our equipment to determine the exact color. The spectaphotometer is able to take a look at a color, measure the intensity of light that it gives off, and then give us an exact formula for how to recreate the color. We are then able to use those numbers to produce that exact color. This is a valuable tool when it comes to printing our customer’s brands, as the color is arguably the most important element. A study done by the University of Loyola shows that color increases brand recognition by 80 percent, and at Hallmark Nameplate, we want to provide our best service so that our customer’s brands can be represented the best way that it can be.

Please contact us if you have any questions regarding our color matching process and how it can benefit your brand. We would be happy to speak with you in greater detail about your specific items and make sure that we get all of your questions answered. Call us today to set up an appointment to bring in any inspiration or ideas that you have for your next nameplate or graphic. We are sure we can make your ideas become a reality and your brand a consistent one.

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